Insights
How revenue gets made
Writing on why customers buy, what to sell them, and what AI changes about both.
FeaturedRevenue AI5 min
Where deal judgment lives
CRM holds what was done; the rep holds what it meant — and every week, the distance between those two things grows by one deal review at a time.
Read the pieceRevenue AIJune 20264 min
The Deletion Test
When AI enters a workflow and nothing comes off the list, the team has accelerated — but the bottleneck sits somewhere else, and 90 days of adoption data won't show it.
ReadRevenue AIJune 20265 min
Where deal judgment lives
CRM holds what was done; the rep holds what it meant — and every week, the distance between those two things grows by one deal review at a time.
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