Privacy Statement

buildGTM Pty Ltd ("buildGTM", "we", "us") is a B2B advisory business that provides go-to-market consulting and related tools to help teams understand and improve their revenue motion.

This Privacy Statement explains how information is collected, used, and protected when a person:

• visits the website
• subscribes to email updates, including product launch notifications
• books a meeting using a Cal.com link or similar scheduling tool
• creates and uses an account in a buildGTM app or tool.

This Statement applies whether a person interacts as a website visitor, subscriber, app user, or client, unless a specific agreement says otherwise.

Information may be collected and handled in the following contexts:

• Website visitors – people who browse the site, read content, and click links.
• Email subscribers – people who provide an email address to receive Build Check launch notifications or other updates offered by buildGTM.
• Meeting bookings – people who click through from the website to book a meeting using Cal.com or a similar tool.
• App users – people who create an account in a buildGTM app or tool and enter business-related information.

Website visitors and subscribers

When a person interacts with the website and subscribes to updates, buildGTM may collect:

• Information provided directly – such as an email address when a person subscribes to Build Check notifications or makes contact.
• Technical and usage data – anonymised or pseudonymous information from analytics tools, such as page views, events, device type, browser, and general interaction patterns.

The website is not intended to collect more personal information from visitors than is reasonably needed to contact them or operate the website.

App users

If a person creates an account in a buildGTM app or tool, buildGTM may collect:

• Account identifiers – name, email address, and authentication details.
• Business-related content – information the user chooses to enter in the app, such as notes, reflections, or other text about revenue motion or related topics.

The app is designed for business users. It is not intended for storing sensitive personal data about individuals, customer records, or confidential financial information. Users should avoid entering:

• personally identifiable information about customers or staff
• account numbers, payment card details, or login credentials for other systems
• detailed revenue figures or customer lists, unless buildGTM has expressly agreed a secure use case for that information.

If buildGTM becomes aware that sensitive information has been entered in a way that is not appropriate for the app, steps may be taken to remove it or the user may be asked to do so.

Information is used only for the purposes described in this Statement. buildGTM does not sell data or share it with third parties for their own marketing purposes.

Email addresses and contact details

Email addresses and any optional contact details provided may be used to:

• send the specific communication the person signed up for, such as Build Check notifications
• respond to enquiries
• send other buildGTM updates where the person has clearly opted in.

A person can unsubscribe from non-essential email communications at any time using the unsubscribe link in the email or by contacting buildGTM.

Website and analytics data

Anonymised or pseudonymous usage data from analytics tools may be used to:

• understand how visitors use the site
• improve content, navigation, and usability
• maintain site reliability and performance.

This data is not used to identify a person personally.

App account and content data

For app users, account and content data may be used to:

• operate the app and provide its features
• secure accounts and manage access
• help users work with and reflect on business information inside the product
• improve the app and develop new features, including by analysing usage patterns in aggregate.

buildGTM may generate anonymised or aggregated insights from app usage. These insights will not identify an individual person or specific business and may be used internally or shared publicly in a non-identifiable form.

A small number of third-party services are used to run the website and manage communications. As of July 2026, these include:

• Analytics provider – used to collect privacy-friendly, anonymised page view and event data. Web Analytics does not use third-party cookies and stores anonymised data only.
• Web session recording – used to understand how people interact with the site through session recordings and heatmaps. Cookies and similar technologies may be used to provide these insights.
• Email provider – used to store email addresses collected through subscription forms and to send Build Check notifications and other opt-in communications from buildGTM.
• Calendar bookings – when a person clicks a meeting-booking link on the website, they may be taken to Cal.com or another scheduling provider, which may collect information under its own privacy policy and terms.

Where laws such as GDPR or UK GDPR apply, buildGTM typically relies on:

• Contract – to provide app features or consulting services that have been requested.
• Legitimate interests – to perform security logging, non-intrusive analytics, and service improvement, balanced against user rights and expectations.
• Consent – for optional email communications and, in regions where required, for certain cookies or similar technologies.

In Australia and other jurisdictions, similar privacy principles are applied in line with local laws, including the Australian Privacy Principles.

Information is kept only for as long as reasonably needed to provide services and meet legal or operational requirements.

In general:

• Website analytics data is retained for limited periods consistent with measurement and security needs.
• Email subscription data is retained while a person remains subscribed and for a short period afterwards so suppression lists can be maintained if needed.
• App account and content data are retained while the account is active and for a defined period afterwards, unless deletion is requested or inactive accounts are removed.

A person may have the right to:

• unsubscribe from non-essential emails at any time.
• request access to, or correction of, certain information held by buildGTM.
• request deletion of app account data or removal from mailing lists, subject to any retention required for legal or operational reasons.

If a person is located in a region with specific privacy rights, additional rights may apply under those laws.

buildGTM and its providers implement technical and organisational measures intended to protect information against unauthorised access, loss, or misuse, proportionate to the nature of the data and risks involved.

No system can be guaranteed completely secure, but reasonable steps are taken to safeguard information and to choose reputable infrastructure and service providers.

This Privacy Statement may be updated from time to time to reflect legal, technical, or product changes. When updates are made, the "Last updated" date at the top will be changed and, where appropriate, additional notice may be given through the website, app, or email.

Questions about this Statement or the handling of information can be sent to hello@buildgtm.io.