Website & App Terms of Use

buildGTM Pty Ltd ("buildGTM", "we", "us") operates the buildGTM website and certain apps and tools that help B2B teams understand and improve their revenue motion.

By accessing the website or using any buildGTM app or tool, the user agrees to these Website & App Terms of Use and to the Privacy Statement. If the user does not agree, the website or app should not be used.

These Terms of Use are separate from any Client Services Terms or Service Agreement that may apply to a paying consulting client. Client engagements are governed by those separate documents.

These Terms of Use apply to:

• anyone who visits or uses the buildGTM website
• anyone who subscribes to updates or uses forms on the website
• anyone who creates or uses an account in a buildGTM app or tool, whether free or paid.

If a person enters into a consulting engagement with buildGTM, additional terms will apply as set out in the relevant Service Agreement and Client Services Terms.

The website is intended for business use. To create an account in a buildGTM app or tool, a person should:

• be an adult able to enter into contracts in their country
• use the app in a business or professional context, not as a consumer.

If an account is created, the user is responsible for:

• providing accurate information
• keeping login credentials secure
• all activity that occurs under the account.

Accounts should not be shared with other people or used to allow unauthorised access.

The website and apps provide information, frameworks, and tools intended to support B2B go-to-market decision-making and revenue diagnostics.

Unless buildGTM explicitly states otherwise in a signed Client Services Agreement, the content and tools available through the website and apps:

• are general in nature
• do not constitute legal, financial, accounting, or other professional advice
• should not be relied on as the sole basis for major business decisions.

Any decisions made about a business, its customers, or revenue strategy remain the user's responsibility.

When a user uses the apps or certain parts of the website, they may enter or upload information, text, notes, or other content ("User Content").

The user retains ownership of User Content. However, the user grants buildGTM a worldwide, non-exclusive licence to:

• use, store, process, and back up User Content as needed to operate, secure, and improve the website, apps, and related services
• create anonymised or aggregated insights and statistics based on User Content and usage, and share those insights internally or publicly in a way that does not identify the user or their business.

For the purposes of this clause, "anonymised" or "aggregated" means data that has been processed so that it does not identify, and cannot reasonably be used to identify, an individual or specific business.

buildGTM will not use individual reflections or decision history to target advertising at users inside or outside its products.

The apps and tools are designed for business-level reflection and decision support. They are not intended for storing:

• personal data about customers or staff, such as names, contact details, or identifiers
• detailed financial account information, payment card numbers, or other high-risk data
• login credentials or passwords for third-party systems
• confidential customer lists or granular revenue numbers, unless buildGTM has expressly agreed a secure use case for that information.

Users are responsible for ensuring that any User Content submitted is appropriate for the app and that they have the right to use and share it in this way.

Users agree not to:

• interfere with or disrupt the website, apps, or underlying infrastructure
• attempt to access accounts or data that are not theirs
• use automated tools to scrape, copy, or reverse-engineer the website or apps beyond what is permitted by law
• upload or transmit malicious code, bots, or other harmful content
• use buildGTM products to harass, discriminate against, or harm others.

buildGTM may suspend or terminate access where it reasonably believes these Terms of Use have been violated or where security or legal risks arise.

All software, design, text, branding, and other content on the buildGTM website and in the apps, except User Content, are owned or licensed by buildGTM.

Subject to these Terms of Use, buildGTM grants a limited, revocable, non-transferable licence to access and use the website and apps for internal business decision support and evaluation.

A user may not:

• reproduce, modify, or create derivative works from buildGTM content, except as allowed by law
• remove or obscure proprietary notices
• use buildGTM content or tools in a way that competes with buildGTM or misrepresents buildGTM's involvement.

Use of the website and apps is also governed by the Privacy Statement, which explains what data is collected, how it is used, and what rights may be available.

By using the website or apps, the user acknowledges that information will be handled in accordance with that Statement.

The website and apps are provided on an "as is" and "as available" basis.

buildGTM does not guarantee that:

• the website or apps will be uninterrupted or error-free
• using the tools will produce any particular revenue or business outcome
• any specific insight or recommendation will be suitable for a user's situation.

To the extent permitted by law, information or insights provided through the website or apps are for general decision support only and do not constitute professional advice unless separately agreed in a consulting engagement.

To the maximum extent permitted by law:

• buildGTM will not be liable for indirect, incidental, or consequential losses, including lost profits, revenue, data, or business opportunity, arising out of or in connection with use of the website or apps.
• buildGTM's total aggregate liability arising out of or in connection with use of the website or apps will be limited to the amount paid to buildGTM, if any, for access to the relevant app or tool in the three months before the event giving rise to the claim, which is zero where no fee has been paid.

Nothing in these Terms of Use limits liability for fraud, death or personal injury caused by negligence, or any liability that cannot be excluded under applicable law.

Where consumer protection or other mandatory laws apply and do not allow exclusion or limitation, those rights remain in force and these Terms of Use apply only to the extent permitted.

These Terms of Use are governed by the laws of New South Wales, Australia, except where mandatory local laws apply and prevail.

Before starting formal proceedings, a user agrees to attempt to resolve any dispute informally by contacting buildGTM at the support address provided on the website.

Where permitted by applicable law, disputes that cannot be resolved informally may be handled through the courts or alternative dispute resolution mechanisms in the governing jurisdiction, on an individual basis and not as part of a class or collective action.

These Terms of Use may be updated from time to time. When updates are made, the "Last updated" date at the top will be changed and, where changes are significant, additional notice may be given through the website, app, or email.

Continued use after the effective date constitutes acceptance of the updated Terms of Use.

Questions about these Terms of Use can be sent to hello@buildgtm.io.